Using Content Marketing to Generate Leads
Michael Halper, CEO of SalesScripter, recently presented at Email World 2013 on how to use content marketing to improve lead generation. Here is a recording of the presentation. Producing good content...
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The Do’s and Don’ts of Cold Calling Ebook
Cold calling can be tough. Not only do you face rejection on just about every call, but you never really know what to expect and what direction a call will go. This can make cold calling one of the...
View ArticleConverting Your Leads to Sales Webinar
In case you missed it, Michael Halper, Founder and CEO of SalesScripter, was a guest speaker on a webinar titled “Converting Your Leads to Sales” hosted by SalesNexus. Generating leads is extremely...
View ArticleHow to Create Email Drip Campaigns
Just about every business has some sort of email drip campaign. For some, it is a simple as a monthly newsletter. For others, it is a more elaborate maze of different email messages going out at...
View ArticleIt is not Always All About You when Sales Prospecting
There is one thing that we can always stand to be reminded when sales prospecting and that is that it is not always all about us, the seller. To immediately improve your conversations, shift from...
View Article9 Cold Calling Techniques (Part I)
Here are 9 cold calling techniques that are easy to implement and can help you to immediately improve your results. 1. Focus on the right goal It is very easy for us sales people to “always be...
View ArticleThe Worst Question to Ask in a Cold Calling Script
There is one question that often shows up in a cold calling script or naturally comes up when a sales person is working off of a cold call script and that is “How are you doing today?” This is one of...
View Article9 Tips for Writing a Cold Email (Part I)
Many sales people use a cold email as a key tool to try engage with a sales prospect. We say “cold” in the same way that we refer to a cold call in that your are sending an email to someone that you do...
View Article9 Tips for Writing a Cold Email (Part II)
. << 8 Tips for Writing a Cold Email (Part I) << 5. Try not to sound like a sales person You also want to avoid looking too much like a sales person trying to sell something in your cold...
View ArticleHow to Develop a Great Sales and Marketing Message
While struggling with a cold this week, I thought of a company that has a great sales and marketing message and that is because they focus solely on the pain that they fix. This example that I thought...
View Article12 Keys for Effective Networking (Part I)
Effective networking is the best way to generate leads and improve sales. Follow these 12 easy steps and you will see an immediate improvement in results. 1. Set a quota for yourself It is easy to find...
View Article12 Keys for Effective Networking (Part II)
<< 12 Keys for Effective Networking (Part I) << 8. Ask pre-qualifying questions Before your try to sell someone on talking on another day, you should pre-qualify them just a bit. This is...
View ArticleHow to write a Follow-up LinkedIn Email (Part I)
Has this ever happened to you with receive a LinkedIn email: You get an invitation to connect on LinkedIn from someone you do not know. You accept the invitation because you believe in networking and...
View ArticleHow to write a Follow-up LinkedIn Email (Part II)
<< How to write a Follow-up LinkedIn Email (Part I) << 2. Focus on the pain resolved One way to write a LinkedIn email that is more about the other person than you is to outline the...
View ArticleHow to Create a Good Cold Email Subject Line
Having a good cold email subject line can sometimes be the difference between having your email opened and having your email deleted. With that being the case, there is a lot of curiosity in the sales...
View ArticleKnow Your Buyer Persona to Improve Your Sales Messaging
If you really want to have effective sales messaging, you might want to start thinking about what your buyer persona looks like. If you don’t take this step or put thought in this area, you can fall...
View ArticleSales Training Webinar – Build Email Drip Campaigns that Convert Sales
We had a sales training webinar this week on the topic of “Build Email Drip Campaigns that Convert Sales”. Here is a video of the webinar and also the slides if you were not able to make it. Here are...
View ArticleAlways Consider Opportunity Cost When Prospecting for Sales
Even though prospecting for sales can be difficult, there are some small things that you can do to improve your results. One of those small sales tactics is to always keep in mind the concept of...
View ArticleHow to Segment Your Email Drip Marketing List
In a recent sales training webinar, we discussed How to Build Email Drip Campaigns that Convert Sales and part of that process is to segment your email list. This is an important step of the process as...
View ArticleHow to Develop Content for Email Drip Marketing
One of the more difficult steps when setting up email drip marketing campaigns is developing the actual content that you are going to send out. It is fairly easy to purchase email marketing software,...
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